The slow parts of a survey were never the radio buttons. They were the blank page at the start and the wall of comments at the end. Nice Forms now uses AI for both: generate a structured questionnaire from a short brief, suggest balanced options when a multiple-choice question is empty, and summarise open-text answers into themes you can actually present.
This is a product note, not a research paper. The features live on Pro. They are designed to sit inside the editor and the results view you already use — not as a separate “AI suite” with a new login. If you want the method (prompts, bias, what not to automate), read how to write survey questions with AI.
1. Generate an entire survey from a brief
Describe what you want to learn in a sentence or two: “post-event feedback for a 200-person meetup, keep it under six questions, include an NPS and a comment.” The generator returns a structured survey — titles, question types, options — that you then edit. You stay responsible for the wording. The model does the scaffolding.
This is most useful when the job is familiar: CSAT, NPS, event feedback, course feedback, a product pulse. It is least useful when the topic is legally sensitive or when you need skip logic Nice Forms does not offer. In those cases, start from a human-written template or a blank survey and stay there.
Always click through the draft on a phone before you publish. AI is good at producing a complete-looking questionnaire. It is average at knowing which question you should delete. Deleting is still the highest-leverage edit.
2. Option prediction for multiple choice
A blank multiple-choice question is a stall. You know the question (“What almost stopped you from buying?”) and you do not want to pretend you already know every answer. Option prediction suggests a balanced set: the obvious reasons, a couple you forgot, and room for “other.” You keep, cut, and rewrite. You do not accept a list that leads the witness (“Because our product is too expensive” as the only negative).
Good option lists are mutually understandable, reasonably complete, and not secretly your roadmap. If every option is a feature name from last sprint, you are running a branding test, not a feedback survey. Use AI to get unstuck. Use your judgement to keep the list honest.
3. Mass summarisation of open text
Open comments are where the truth lives, and where teams stall. Nobody wants to read 400 rows. Nobody should ship a strategy from the three funniest quotes either. AI response summaries group comments into themes you can share, while the original answers stay one click away.
Use summaries to decide where to look first: pricing, onboarding, a confusing label, a missing export. Then open the vivid replies in that theme and quote them. A summary that says “people mentioned speed” is a pointer. “The CSV export timed out on 5,000 rows” is a ticket.
Summaries should never replace reading a handful of comments in the high-intent segment — people who paid, people who cancelled, people who completed the survey. Models flatten. Your job is to unflatten the part that matters.
What this AI is not
- It is not a substitute for talking to a customer when the stakes are high.
- It is not skip logic, quotas, or a respondent panel. Nice Forms is a branded survey builder, not a full research suite.
- It is not a licence to publish unedited questions about health, children, or employment without a human review.
- It is not auto-insight theatre. If the summary is vague, the questions were vague. Fix the survey.
How to try it this week
- Pick a real job — a meetup recap, a cancel flow, a class pulse — not a hypothetical “user research.”
- On Pro, generate from a brief, or start from a template and let AI fill missing options.
- Cut the survey to five or six questions. Rewrite anything that sounds like a brochure.
- Publish and share a link, QR, or join code. No respondent account.
- When comments arrive, summarise, then click through to the originals before you tell the team “AI said.”
The promise is boring on purpose: less time staring at an empty editor, less time coding comments in a spreadsheet, more time deciding what to change. If you want a Typeform-like flow without the skip-logic tax, compare when to recommend Nice Forms.