Teams run Account Upgrade Motivation Surveys in Nice Forms because the survey can match the brand, open from a phone in seconds, and still produce charts plus a readable trail of comments.
Open-text answers plus AI summaries show which features actually pull people onto a paid plan.
How to run this survey in Nice Forms
- Start from a survey template, a blank survey, or describe the goal and let AI draft the questions, options, and flow.
- Mix structured types for scores you can chart with one open question for the sentence that explains the number.
- Publish and share a public link, a QR code, or a 6-digit join code — respondents never create an account.
- Watch views, drop-off, and completion while replies land. On Pro, summarise the written answers into themes.
What this questionnaire should actually do
- Stay short enough to finish on a phone — one metric, one why, nothing ornamental.
- Look like your brand so people trust the first screen enough to tap Start.
- Capture optional contact details after the last question, never as a gate on the way in.
- Give the team a dashboard they can open without waiting for someone to “pull the file.”
When the useful part of the survey is the writing, Pro workspaces can run an AI summary over the comments. You still keep every original reply. The summary is there so a launch, a cohort, or a cancel flow does not wait on a week of tagging.
Create this survey